Collection: Makeup

Korean makeup has gained great popularity thanks to its ‘skincare-first’ philosophy. Many Korean brands not only offer lightweight formulas and rich pigmentation, but also enrich their products with skincare ingredients that help care for the skin.

Korean makeup is generally considered safe, as it is strictly regulated by the South Korean Ministry of Food and Drug Safety (MFDS). The organisation oversees cosmetic safety by approving ingredients and restricting the use of certain chemicals and allergens. This rigorous regulatory framework helps ensure that Korean makeup products meet high standards of quality and safety.

Korean makeup is all about achieving a natural, dewy look and typically focuses on a few key steps: foundation, eye makeup and lips. 

• Step 1: Apply foundation. People in Korea often opt for cushion foundation as they efficiently build coverage without feeling heavy on the skin. TIRTIR, in particular, has gained popularity for its extensive shade range.
• Step 2: Enhance the eyes. Korean eye makeup tends to be soft and subtle, with neutral and earthy tones being the most popular choice. 
• Step 3: Finish with the lips. Lip tints and lipsticks are key to any Korean makeup look. For the iconic gradient lip effect, apply more colour to the centre of the lips and gently blend it outwards for a soft, natural finish.

Achieving the signature glass-skin look is all about layering lightweight, moisture-rich formulas that reflect the light naturally. You can start with a hydrating base like a TIRTIR cushion foundation, add a soft flush of colour with a radiant blush from Fwee, and finish with a high-shine lip essential from Laka. The products are specifically designed to build a luminous, dewy finish without looking oily or feeling heavy on the skin.

Yes, proper skin preparation is the secret to a flawless and long-lasting K-Beauty look. For the ultimate glow-up, we highly recommend checking out our Korean Skincare collection to hydrate and smooth your complexion before applying any cosmetics. Prepping your face with a good moisturiser or suncream creates the perfect, smooth canvas, allowing your foundation and blush to blend seamlessly and glow from within.